Broadstone Junction

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Overview

Located off of Jimmy Carter Blvd. just north of Buford Highway, Broadstone is a $100 million, 354-unit residential development on the former campus of WestRock/RockTenn. Alliance Residential Realty is the developer of the multifamily portion while Lennar Corporation is the developer of the for-sale townhome portion. We love that the developers were able to save and adaptively reuse two of the original buildings (dated 1983 and 1997, respectively) for loft-style apartments, and that the new-construction buildings are National Green Building Standard (NGBS) certified. And to top it off, this development was a Finalist for the 2020 Metro Atlanta Redevelopment Summit Awards!

Highlights

  • $100 million investment
  • 90 industrial-style loft units
  • 200 flat-style units 
  • 64 townhomes
  • Amenities include:
    • a resort-style saltwater pool
    • outdoor fire tables and grilling stations
    • a community park
    • pet park and dog spa
    • bike storage
    • a private club room featuring a catering kitchen
    • a fitness center
    • a mezzanine library and maker space
    • private office rooms, conference rooms and work stations 
  • Finalist for the 2020 Metro Atlanta Redevelopment Summit Awards

Status

Open for Business!

The Brunswick opened to residents in Spring 2021. Visit the Broadstone Junction website for more info!

In the News

 
Alliance Residential Company Opens Broadstone Junction in Historic Norcross | What Now Atlanta | August 9, 2020

Former WestRock headquarters sold in Norcross | Atlanta Journal-Constitution | February 25, 2019 

Former Norcross Rock-Tenn campus to be redeveloped into new housing, shops | Atlanta Business Chronicle | April 30, 2018

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