The South End Development

Norcross South End rendering with storefronts of Refuge Coffee Company and Butter & Cream

"The South End of Historic Downtown Norcross"


We are so excited about this new project redeveloping the "south end" of Downtown Norcross (South Peachtree Street)! The South End is a mixed restaurant, retail and entertainment district being developed by Western & Atlantic Development on the block of downtown between Antique Traditions and the 173 Carlyle House event venue. Not unlike Duluth's Parsons Alley, it will be home to several unique businesses, the first of which, The Rose and Hemp, opened in Fall 2021. More are soon to follow, with rooftop dining, food truck stalls, and even an outdoor movie screen all potentially in the works.  A true community gathering space, The South End will activate this side of our downtown corridor.

Learn more: Project Website


  • Love, Norcross: The first project kicking off "The South End", the Love, Norcross mural now bookends Downtown Norcross, sitting opposite of the "Greetings from Norcross" mural on Paizanos at the other end of South Peachtree.
  • The Rose and Hemp: A small, family-owned CBD shop opened in Fall 2021 in the former Chalk It Up building.
  • Butter & Cream: The Atlanta-favorite handcrafted, small-batch ice cream shop opened in August 2023.
  • Refuge Coffee Co.: Clarkston's Refuge Coffee Co. opened a new location in Norcross' South End in November 2023.
  • Hal Cofer's Station, The Tile Shop and The Engine Building:  The former three-building storefront and machine repair shop that was located between B&W Auto Sales and the 173 Carlyle House have a long claim to Norcross' history! We're excited to see them repurposed, honoring their historic heritage, into spaces for retail, restaurants as well as an outdoor space for (according to rough conceptual plans) food trucks, outdoor seating, food stalls, string lights, a retractable fabric roof and an outdoor movie screen.


Ongoing/Coming Soon!

New businesses are joining the South End family all the time. Be sure to keep updated on development progress over on the developers' Project Website! Interested in joining the South End family? Email us at to learn about available space or take a tour!

Update from the developer:

The South End project is moving forward with construction activities. Erosion control measures are in place and orange barricades are being installed on and near the site. The sidewalk near the site will be open during the holiday weekend. We will have more information at the start of December. Stay tuned for further updates.

In the News

Like It or Not, Food Halls Are Here to Stay in Atlanta | Eater Atlanta | Updated July 25, 2023

Nearly 150 Restaurants Are Slated to Open Around Atlanta in the Next Year | Eater Atlanta | Updated July 24, 2023

Downtown Norcross is a scene of major redevelopment | Gwinnett Daily Post | Updated May 5, 2023

Micro Food Hall Contributes to Creating Norcross, GA Destination | Connect CRE Atlanta & Southeast | May 1, 2023

Details Emerge for South End Smokehouse, the First Tenant at Norcross’ Micro Food Hall | What Now Atlanta | April 26, 2023

Yes, Another Food Hall Is Opening in Metro Atlanta | Eater Atlanta | April 12, 2023

Mojitos Bistro Owner Opening Micro Food Hall in South End Norcross | What Now Atlanta | April 7, 2023

Downtown Norcross redevelopment scores 'micro food hall' | Urbanize Atlanta | April 6, 2023

A micro food hall is coming to the South End development in Norcross | Atlanta Journal-Constitution | April 5, 2023

Norcross lands food hall at South End project | Atlanta Business Chronicle | March 31, 2023

PROGRESS: Gwinnett experiencing a new wave of big development projects | Gwinnett Daily Post | February 26, 2023

terra alma Creates Mixed-Use Assemblage, South End Norcross | Norcross Patch | August 29, 2022

South End Norcross real estate advisor lays out restaurant, retail and entertainment vision for development | Gwinnett Daily Post | August 26, 2022

In Norcross, historic buildings to be reborn as entertainment hub | Atlanta Business Chronicle | Updated August 22, 2022

Entertainment concept unveiled to beef up downtown Norcross | Urbanize Atlanta | August 22, 2022

Norcross to Welcome Stacy Gunther’s Butter & Cream | What Now Atlanta | January 20, 2022

Norcross is abuzz with a flurry of new development and redevelopment projects | Gwinnett Daily Post | July 25, 2021

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